Message Analysis - Message Development: Mithun
Challenged to express its values consistently in the marketplace, this prominent architecture firm embraced brand-driven messages to reshape its marketing communications approach.
Mithun, a Seattle-based architecture firm known for sustainable design and urbanism, realized it needed differentiated messages to reinforce the firm's values and communicate its vision for becoming the integrated design leader of a sustainable world.
Beale Communication Planning teamed with Brand Lab, a brand consultancy, to conduct a thorough brand communications audit. The resulting brand framework and messaging inspired a fresh approach to creative and copy, transforming materials technical in tone to a voice reflective of valued client relationships.
"Therese did an excellent job of helping individuals from all parts of our company understand our messaging and their role in it. A lot of people do message development and branding. What Therese brings to it is a process and ability to guide clients in a way that also makes the end product relevant to everyone tasked with communicating about the company and its work."
Wendy Abeel
Marketing Director
Mithun