Message Development: Children's Home Society of Washington

When you're a mission-driven nonprofit with limited sales experience, you need a proven message strategy to market a new product to diverse customer segments.

The PlayBright Learning System is a curriculum that provides all the information needed to help children thrive from birth to age five. When PlayBright's creators at the Children's Home Society of Washington prepared to launch the product, they needed help targeting marketing messages to educators as well as to consumers.

Therese worked quickly with the marketing team on a positioning framework that outlined a differentiated message strategy for PlayBright.  A core message platform captured the product's distinctive position in the marketplace and served as a briefing tool for copywriters and as a training reference for the sales team.

"I saw an noticeable increase in sales after Therese helped me reposition a product at another organization. I thought of her immediately when planning a new product launch at Children's Home Society of Washington. Therese is disciplined and thorough in creating messages that connect with prospective customers. She also helped us fully express the experience and commitment that sets us apart in the field of early childhood development programs."

Danny Howe
Vice President of Marketing & Communications
Children's Home Society of Washington

Read more about our work with Children's Home Society of Washington.