Message Training: Habitat for Humanity International

Launching a new logo in more than 100 countries prompted this respected non-profit organization to understand the full potential of brand-building messages.

As Habitat for Humanity International (HFHI) prepared to rollout a new logo in 2005, it needed 2,100 affiliates in more than 100 countries to understand the value of its widely respected brand* and to learn how strategic messages build the brand in local offices worldwide.

Therese delivered a ”Communicate Your Brand” presentation at the HFHI 2005 Global Communications Conference. The session was followed by a workshop with global marketing team members where they learned how to develop brand-driven messages relevant to their respective projects and stakeholder interests.

As a result of working with Therese, Habitat for Humanity was able to use the launch of the new logo as a timely opportunity to reinforce its brand in messages that reflected Habitat’s growth and opportunities over the long term. The marketing team was given tools for updating their messaging worldwide to enhance community relations and fundraising activities. 

*Valued at $1.8 billion in 2002 by Interbrand

“Your message, as well as your encouragement and advice, were greatly appreciated. Just like our volunteers who drive nails and build houses, your support and guidance make our work ever stronger.”

Chris Clarke
Senior Vice President, Communications
Habitat for Humanity International

Read more about our work with Habitat for Humanity International.